THE CRAFTY FOX FRAMEWORK™
THE CRAFTY FOX FRAMEWORK™
The Ultimate Toolkit to Smoother, More Efficient Business Operations
for Authors, Entrepreneurs, & Small Businesses
Build a Solid Foundation Under Your Business in Just 6 Weeks
Having a business of any stripe means having a lot of moving parts that work together. The better these systems work together, the less work it is for you, the business owner – founder – CEO, to manage.
Whether you’ve been running a business for a while or starting from scratch with a new idea or opportunity, you need some level of operations & systems in your business.
At its most basic, you need to be able to send emails and confirmations to customers/clients/readers, enroll people in your products and services and, of course, deliver those products and services.
As simple as that sounds, you and I both know how un-simple it can be.
If you’ve found yourself on this website, reading this page, then you likely have felt some tension in the management of your business. Maybe this looks and feels like an overwhelming pressure that’s building in the background as you frantically throw things together, fight with tools, and manually process most of the things in your business.
Or maybe this looks like putting off learning the depths of your CRM & email service program, so that it may serve you and your clients/customers/readers better, because you simply don’t have the time.
Or maybe your storage is a mess, and you’re constantly struggling to find what you need when you need it.
Maybe you find yourself yearning to hire someone to help with the administration and operations side of your business, but you can’t afford that financial stretch right now. Maybe you know, deep down, that even if you could find someone to help, it’s too much of a mess to sink the time into training this person.
Perhaps it is some combination of what I have listed above, or maybe something entirely different, but it boils down to the same thing:
You need to get the back-end systems and operations in your business buttoned-up so that you can grow, scale, and reap the rewards of your hard work and dedication to your craft.
If you are feeling burdened, confused, or overwhelmed by:
- Client Onboarding
- Program Management
- Launches
- Scheduling
- Social Media Marketing
- Website Maintenance
- Content Marketing
- CRM Management
- Finances & Bookkeeping
- Online Group Management
- Tech & Integrations
- Project Management
- Customer Support
- Internal Team Practices
- Policies & Procedures
…the Crafty Fox Framework™ is for you!
$397 USD or 3x $150 USD payments
22 Lessons
4 or 5 lessons per module for 6 modules, covering everything you need to grow and scale your business.
16 Downloads & Worksheets
Spreadsheets, Slideshows, and fillable PDFs to accompany the lessons in each module.
10 Videos
Helpful video trainings and walkthroughs to add layers of understanding to the learning concepts.
PROGRAM OUTLINE
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Getting Started with Your Online Business
- Introduction: What You’ll Learn
- Lesson 1: Starting Your Online Business Checklist
- Lesson 2: Tools You’ll Need to Get Started
- Lessson 3: Operations Assessment
Module 1: Customer & Client Management
- Introduction: What You’ll Learn
- Lesson 1: CRM & Email Lists — Software Options, Recommendations, & Walkthroughs
- Lesson 2: Legal stuff — Contracts & eSignature Tools
- Lesson 3: Money Management — Late Payment & Bad Debt Management
- Lesson 4: Customer Service — Customer Care Email Setup & Templates
Module 2: Policies & Procedures
- Introduction: What You’ll Learn
- Lesson 1: Standard Operating Procedures & Operations Manuals
- Lesson 2: Password Managers
- Lesson 3: Terms & Conditions & Privacy Policies
- Lesson 4: Project Management
Module 3: Tracking & Analytics
- Introduction: What You’ll Learn
- Lesson 1: Google Analytics: Setup & Management
- Lesson 2: CRM Reporting — What You Should Be Tracking
- Lesson 3: Social Media Statistics — Why They Matter & How to Replicate Success
- Lesson 4: Tracking Spreadsheets
Module 4: Website Design & Maintenance
- Introduction: What You’ll Learn
- Lesson 1: Website Platforms & Hosting — Breakdown, Recommendations, & Walkthroughs
- Lesson 2: More On Money — Shopping Carts & Payment Processor Integrations
- Lesson 3: Backups, Updating, & Security
- Lesson 4: Top 5 Pages Breakdown
- Lesson 5: Landing & Sales Pages (Lead Magnets & Opt-ins)
Module 5: Marketing & Promotion
- Introduction: What You’ll Learn
- Lesson 1: Strategic Marketing — What It Is & Why You Need To Do It
- Lesson 2: Content & Promotions Calendaring — Organization Is The Key To Success
- Lesson 3: Audiences & Networking — Where Are Your Ideal Clients?
- Lesson 4: How to Gather Social Proof
Module 6: Social Media Management
- Introduction: What You’ll Learn
- Lesson 1: Stock Images & Mockups
- Lesson 2: Canva Design Tutorial
- Lesson 3: Content Library Template & Tutorial
- Lesson 4: Social Media Schedulers — Breakdown, Recommendations, & Walkthroughs
- Lesson 5: Paid Leads: Facebook & Instagram Ads
$397 USD or 3x $150 USD payments
Mandy’s organisational genius, meticulous eye for detail, the rigour and precision she brings to everything she does; her research skills, dedication, and ability to steer a project from conception to completion are, quite simply, phenomenal. She is an outstandingly skilled communicator, a creative and generous collaborative partner, that one person who keeps everyone on our team focused and working harmoniously together.
Beyond her considerable talents, skills, knowledge and experience, are qualities of character that are both rare and precious: her integrity, intelligence, spiritual depth, and immense heart. She embodies kindness, truth, trustworthiness, and the spirit of generative order. I trust and rely on her implicitly, and am so grateful for her presence on my team and in my life.
Working with Mandy has been a steady and grounding experience.
As I stepped into a completely new chapter of building my business, she brought clarity, calm, and thoughtful guidance to every stage of the process.
Mandy’s ability to simplify complexity and provide grounded, practical advice made an enormous difference. I’m deeply grateful for her steadiness, her insight, and the care she brought to her work.
She helped me build the foundation I needed, and I wouldn’t hesitate to recommend her to anyone beginning their own journey.
Mandy is wise beyond her years, gentle in her collaborations, experienced, talented and willing to learn and innovate more if it will support me. She brings expertise and maturity to the table. She has every resource needed at her fingertips, or will find it.
She has clean and clear boundaries, which has reinforced the importance of these for me. She has a vision for her life and work and supports those of us who have the same for ours. I feel like she is by my side all the time, and even though we live in different countries and have never met in person, I feel like she’s right here, responsive and ready, helping me to shine and be there for my clients and the people I’m meant to serve. This fills me with gratitude and joy.
WHO IS THE CRAFTY FOX FRAMEWORK FOR?
💚 Heart-centred entrepreneurs and small business who know their business serves more than just themselves (and their bottom line)
💚 Serious CEOs who know their back-end business operations could use some tidying up
💚 Business owners who want to make ethical and value-based decisions made easily in their businesses
💚 Entrepreneurs, solopreneurs, & small businesses that desire strong boundaries, and operations systesm that are grounded in compassion, strength, and ethics
WHO IS THE CRAFTY FOX FRAMEWORK NOT FOR?
This framework is not for you if you:
1) Want a quick fix for any/all issues in your business
2) Believe in doing business as cheaply as possible
3) Are unclear on what your business values are
4) Have bought into a lot of the ‘big business gurus’ rhetoric about having teams of lowly-paid VAs or AI chat-bots to run your business
Why Your Business Operations Matter
Okay, I’ve said a lot of things about what is covered in The Crafty Fox Framework, how it can help you establish a solid base of operations and systems to free up your time, and grow and scale your business.
But why does the Business Administration & Operations of your business really matter?
As someone who has been working as a COO (Chief Operations Officer) in dozens of high-level, multi-six-figure businesses for over a decade, I work intrinsically with the admin and operations sides of complex and complicated businesses every single day.
Without systems in place to bring in and move your ideal customers or readers through your business, helping them and you to grow and thrive, it is a heck of a lot more work, which means your time is being wasted.
I’ll say that again: You are wasting your own precious time.
The goal of The Crafty Fox Framework™ is to give you a lot of that wasted time back, so that you can have the space to grow and evolve your business, help more people, and earn more money.
Who am I? I’m Mandy Luck, a seasoned, professional COO, with a decade in Online Business Management.
I intimately know the ins and outs of what it takes to run a successful online business, and have worked inside over a dozen teams in the last ten years.
I specialize in streamlining operations for busy, heart-led entrepreneurs like you, which frees up time, space, and money for you to do the things that only you can do.
My client roster is full, and my waitlist is extensive, so I can no longer take on retainer clients. However, my goal remains: Help as many entrepreneurs as possible to reach their goals, impeccably serve their clients & communities, and create and share wealth.
This desire and intention has lead to a pivoting and adjusting of my business model, so that I may keep on serving the folks who need it most, while creating resources for emerging entrepreneurs, authors, and small businesses.
Time and again my clients marvel at how I ‘know everything’ and can anticipate and solve problems so quickly.
I’m may refer to myself as an Administrative Magician, but I’m not magic. However, I have been working in the online business world for over a decade and I have exhaustively researched, documented, and learned about every facet of online business.
Imagine not having to spend a decade learning the ins and outs of online business, just to grow your brand and company to level you want.
That right there is my intention with the Crafty Fox Framework™.
FREQUENTLY ASKED QUESTIONS
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How much is this business-building program?
The self-paced program is $397 or 3 payments of $150, with includes lifetime access to the class materials.
What if I can't afford the program?
We offer a pay-what-you-can Scholarship program, as well as a few no-pay seats every month.
How long do I have access to the Framework materials?
You will have access to the classmaterials for as long as they live online. (aka: forever)
What is your return policy?
Because all of the program is delivered at once, we do not offer refunds.
If you are on a payment plan with aligned module release, you can cancel and lose access to any further released modules, whenever you wish.
I already have a moderately successful business. How will this help me?
Even if you have a moderately successful business, you wouldn’t be here, reading this page, if you didn’t feel called to find some additional support for your business. There is likely some aspect of your business where you feel under-supported, and my hopes is that the information within this comprehensive, operational toolkit will fill that gap for you.
I've already tried a dozen online business programs and none of them have worked. What makes this program different?
My intention with the Crafty Fox Framework is to cut through all of the online business rhetoric out there and give you simple, actionable advice and tools built from my decades of serving as business manager and COO for multiple-6-figure businesses.
You will find this program different because it is simple to follow, easy to navigate, and it will be clear to you immediately, that I am not a professional marketer who has dreamed up a snappy program to bring in some passive income.
I offer data-driven solutions to operations aspects of online (and phsycial) business, advice, and tips from someone who does this work for a living.
I don't know if this Framework is right for me at this time. Can I talk to you about it?
Absolutely! Contact me via email here and we can set up a time to chat about your questions or concerns.
I LOVE the Framework and want to share it with my audience. Do you have a referral program?
Thank you! And yes! You can learn about our referral program and apply to join it here.
